At the heart of SENT Summit 2025, faith and enterprise collided in ways that continue to ripple out for those who attended. For SENT member Doug Wilson, the week at Notre Dame became a meeting point of Scripture, place, and community.

It's easy for product decisions to default to features, margins, or market share. But Catholic social teaching offers a higher lens - one that reframes innovation through the dignity of the human person and the pursuit of the common good.

In a complex, high-growth business, it’s tempting to drift toward top-down leadership. After all, when you carry the weight of payroll, investors, and scaling strategy, it’s easy to believe leadership must be out front - decisive, directional, alone.

In today’s marketplace, trust is fragile, noise is endless, and customers are searching - not just for products, but for meaning. As a Catholic business leader, you’re not just selling a brand. You’re signaling a worldview.

Consumers today are skeptical. Employees are burned out. Stakeholders are exhausted by spin. We’re living in an age of ethical fatigue - where every brand claims purpose, but few actually live it.

So what sets your company apart?

At SENT, we believe the answer isn’t louder messaging or better optics. It’s virtue - lived, embodied, and visible.

In a world obsessed with competitive edge and shareholder returns, the principle of the common good can feel quaint - even inefficient. But for Catholic founders, it’s not optional.

The common good isn’t socialism. It’s not about sacrificing success. It’s about recognizing that your business doesn't exist in a vacuum - it’s part of a wider ecosystem: your team, your customers, your suppliers, your community, and yes, your competitors.

What does it look like to build a business that serves more than just the bottom line?

For the Catholic entrepreneur, this question isn’t theoretical, it’s practical. The principle of the common good, a key principle of Catholic social teaching, challenges us to see our businesses not merely as vehicles for profit, but as instruments of service.

In today’s market, business owners are constantly urged to "listen to the customer." But for Catholic entrepreneurs, our call goes deeper: to listen with compassion, respond and build with solidarity.

Solidarity, as taught by Catholic Social Teaching, isn't just about empathy—it’s about action. It means entering into the experiences of others and committing to change what causes harm.

In a noisy world obsessed with conversion rates and click-throughs, Catholic business owners are invited into a different paradigm: one shaped by solidarity, not just strategy.

At SENT, we believe business is not merely about serving people—it’s about building with them. And that means creating shared experiences that move beyond the transaction and into communion.

Justice is not an optional virtue for a Catholic leader—it is foundational.

When most founders hear the word justice, they think of courts, causes, or charity. But for Catholic entrepreneurs, justice isn’t something separate from business—it’s a strategic imperative.