At the heart of SENT Summit 2025, faith and enterprise collided in ways that continue to ripple out for those who attended. For SENT member Doug Wilson, the week at Notre Dame became a meeting point of Scripture, place, and community.

It's easy for product decisions to default to features, margins, or market share. But Catholic social teaching offers a higher lens - one that reframes innovation through the dignity of the human person and the pursuit of the common good.

In a complex, high-growth business, it’s tempting to drift toward top-down leadership. After all, when you carry the weight of payroll, investors, and scaling strategy, it’s easy to believe leadership must be out front - decisive, directional, alone.

In today’s marketplace, trust is fragile, noise is endless, and customers are searching - not just for products, but for meaning. As a Catholic business leader, you’re not just selling a brand. You’re signaling a worldview.

Consumers today are skeptical. Employees are burned out. Stakeholders are exhausted by spin. We’re living in an age of ethical fatigue - where every brand claims purpose, but few actually live it.

So what sets your company apart?

At SENT, we believe the answer isn’t louder messaging or better optics. It’s virtue - lived, embodied, and visible.